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NEWS |
The new Lake 200 litre water butt |
September 2007 New this year, is the Garden Lake 200 litre water butt. Originally launched as an own brand product, this water butt has proved extremely popular and is now available for general purchase. Installing a water butt is just one of the ways that householders can save water and lead a more sustainable way of life. Used with a water meter, a water butt can save money too. The Garden Lake 200 offers an ideal solution for collecting rainwater. Made from 75% recycled plastic and with a 5 year guarantee, each water butt features a wood grain effect finish. The water butt is also fitted with child-safe lid and a tap as standard. A clever, ergonomic design enables each water butt to be stacked economically ensuring more cost-effective transportation and hence a reduced carbon footprint for the product. The Garden Lake 200 can be stacked up to 10 units high allowing 1000 units to be delivered in one load compared with other models on the market where a full load is less than 200 units. A range of water butt accessories are also available from Be Green which are suitable for most water butts including stands, rainwater diverter kits, link kits and water butt freshener, an organic water treatment to keep collected rainwater fresh and clean. |
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STRAIGHT LAUNCHES NEW RETAIL BRAND Straight plc, the Leeds-based supplier of recycling containers and home and garden products has launched a new environmentally positive retail brand, “Be Green”. Straight was keen to create a strong consumer-focused brand that encompassed all of its market leading products under one distinct environmentally friendly name. The brand name Be Green is consistent with the type of products on offer and highlights the common factor that they are all green products. Be Green promotes the green message by encouraging customers to work towards a greener future. By buying into the brand values, consumers will feel that they are buying into a more sustainable way of life and are doing their bit for the environment. In essence, the consumers will become green, which is the key to the brand name. Jonathan Straight, Chief Executive at Straight plc commented, “We wanted to build a brand that is immediately recognisable,bringing together all of our product ranges. Be Green is an environmentally friendly brand that covers a wide range of environmental products under one clear identifiable name. It was important that the brand name was broad enough to incorporate all product ranges and also offered the prospect of future growth. As the business continues to expand, we will be able to develop the brand further with new product lines.” Straight continues, “Be Green will make it easier for consumers to make the transition to a more sustainable way of life by helping them to adopt a much greener lifestyle. Each product in the Be Green range is aimed at successfully reducing the consumer’s carbon footprint.” |
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The new Butt Butt water butt |
September 2007 INTRODUCING CHEEK CHIC! This summer saw Be Green, the exciting, new environmentally friendly brand from Straight plc launch an exclusive range of designer water butts with a difference. The Butt Butt is a limited edition range of bottom-shaped water containers designed by Gerardine and Wayne Hemingway. These curvaceous butts are the latest addition to the Be Green brand, which specialises in green products for the home and garden. The Butt Butt’s unique, quirky design offers customers the opportunity to save water in style whilst allowing them to do their bit for the environment. Saving water is one of the simplest and most effective ways of running a more environmentally efficient household. A practical rainwater collection container, the 215 litre Butt Butt comes complete with a tap to allow easy emptying of the rainwater. Available in 3 colours, the Butt Butt can collect water directly from any standard drainpipe when fitted with a rain diverter kit. “They are called Water Butts …so it’s obvious isn’t it…design one in that perfectly ergonomic shape …a human butt! Sustainable living doesn’t have to be boring and functional. Just imagine the fun you can have opening the tap from a Butt Butt’s nether region - all in order to help save the planet,” said Wayne and Gerardine Hemingway. |
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The UK’s most popular 190 litre Water Butt Kit from the Straight Garden range |
November 2006 Straight Garden, a division of Straight plc, the UK’s leading supplier of recycling containers, has recently launched its new website at www.straightgarden.com. The new website provides an in depth look at the products and services available from Straight Garden. Straight Garden makes home compost bins and water butts out of recycled plastic and supplies specialist gardening products to distributors and retailers around the world. As well as a wide range of home composters and water butts, Straight Garden provides associated accessories such as compost activator and diverter kits to link water butts to the downpipe. Straight Garden provides products through two brands: Blackwall and Cloudburst. Adrian Dick, sales manager of Straight Garden said “Since
Straight plc acquired the Cloudburst product range in January 2006;
we have seen a surge in demand for all products in the range, particularly
water butts. We believe that the new website will provide customers
with another tool to source information through. It will keep them
informed of all the latest news and product developments and we
look forward to hearing feedback”. |
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STRAIGHT EXPANDS ITS WATER BUTT RANGE Straight plc, the UK’s leading supplier of environmental container solutions is introducing the 190 litre Rainsaver Water Butt at spoga+gafa. The Water Butt is the UK's biggest selling container for rainwater. The 190 litre Rainsaver Water Butt has been designed with customers in mind. It is strong and rigid in construction and comes complete with a childsafe lid ensuring that children cannot climb inside. Additional items available with the water butt include the Rainsaver Diverter Kit which connects to the Water Butt to the drain pipe in order to channel rain water directly from the guttering. The device prevents the water butt from overflowing when full. A Water Butt Stand is also available which raises the Water Butt off the ground allowing the contents to be dispensed directly into a watering can. These items can be sold together with the 190 litre Rainsaver Water Butt to make up a complete kit. Earlier this year, Straight acquired the assets and trade of Cloudburst garden products from Titan Environmental Limited. Cloudburst supplies a number of rainwater containers and home composters as well as associated accessories to customers across Europe, utilising different brands including Cloudburst, Ecolake, Garden Lake and Garden River. Straight is now one of Europe's leading suppliers of both water butts and home composting bins and is adept at supplying large quantities of product within short time scales. For further information, please contact Straight plc on +44 113 245 2244. |
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Straight, the Leeds-based supplier of recycling containers and environmental container solutions which is listed on AIM, today announces the acquisition of the assets and trade of Cloudburst garden products. These have been purchased from Titan Environmental Limited, part of Kingspan Group plc, for a consideration of £150,000, payable in cash. The Cloudburst business, which generated unaudited profits of approximately £150,000 for the year to October 2005, supplies a number of rainwater containers and home composters as well as associated accessories across the Cloudburst, Ecolake, Garden Lake and Garden River brands. These complement Straight's core business, which supplies local authority and water company customers. In addition, the Cloudburst range is well established in both retail and export markets, both of which Straight is keen to develop further. Straight Chief Executive Jonathan Straight said: "We are delighted to add this well-established business to our portfolio. Through it we have established routes into areas of the retail trade in which we have not previously been active. "We now have further products to add to our core range. In addition, a network of overseas distributors will help us to meet one of our key goals - increasing exports. These new customers will also be interested in products from our existing range and will assist us in building a strong retail and export environmental garden products business from an established starting point". |
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| +44(0)113 245 2244 | info@straight.co.uk | |
© Straight plc 2006 |